FC Barcelona's new coach, Argentina's Gerardo "Tata" Martino, said here that the team's 2013-14 season would have to be deemed a "complete failure" if it does not win a single title.

Martino, who was officially presented to the media Friday at Camp Nou after signing a two-year deal, said Barça is a "club that's accustomed to winning" and that his new squad's talent ranks among the world's best.

The 50-year-old Martino, a former player who was named South American coach of the year in 2007 for his work as manager of the Paraguayan national team, was named the coach of the Spanish-league powerhouse this week after Tito Vilanova was forced to step down after one season to continue treatment for throat cancer.

The Argentine, who told reporters that he had spoken with Vilanova in recent hours, said of his new situation that Barcelona had a model of success in place that made no sense to alter and a group of players who "have experienced many moments of splendor" in recent years.

Barça's superstars include Martino's countryman and four-time world player of the year Lionel Messi; Spanish midfielders Andres Iniesta and Xavi Hernandez; and incoming Brazilian striker Neymar.

"The club's style is basically (determined by) the players' style. We'll try to maintain the same 4-3-3 scheme," he said, while noting that his coaching staff will look for ways to make the team "more complete."

The Blaugrana are coming off a season in which they won the Spanish league with a club-record haul of 100 points, but also suffered a humiliating 7-0 defeat on aggregate to Bayern Munich in the UEFA Champions League semifinals.

Barcelona has won the Spanish league six times and captured two Copa del Rey crowns and three Champions League titles over the past decade. EFE