Atletico Madrid has launched a campaign promoting Colombian striker Radamel Falcao's bid to become the 2012 FIFA world player of the year.

The Spanish soccer club uploaded a video Friday in support of the player on its Web site and also created the hashtag #UnTigreDeOro for use on social-networking sites, a reference to the player's nickname "El Tigre" (The Tiger).

The video contains footage outside Vicente Calderon Stadium in which parking signs bear the image of a tiger's head, while the background music is Chiara Mastroianni's version of Survivor's "Eye of the Tiger," the theme song for the 1982 movie "Rocky III."

Atletico Madrid notes on its Web site that Falcao has scored in 10 consecutive matches with the Spanish first-division club and with the Colombian national team, "a spectacular mark of 16 goals in those 10 contests."

This current stretch combined with his status as the top goal scorer of the UEFA Europa League the past two seasons, his outstanding performances in the 2012 Europa League final against Athletic Bilbao and this year's UEFA Super Cup final against Chelsea "make him an indisputable candidate" for the FIFA world player of the year, the club said.

It also urged fans to show their appreciation Sunday, during Atletico Madrid's Spanish league match against Osasuna, for Falcao and the team's 21-game unbeaten streak.

Argentine superstar Lionel Messi, a striker for FC Barcelona, was named the FIFA world player of the year from 2009-2011.

A list of 23 male candidates for this year's award will be revealed on Oct. 29. EFE