The new cleats of Argentine soccer great and F.C. Barcelona striker Lionel Messi will be designed by fans in an online competition.
The three-time FIFA World Player of the Year winner will debut the new footwear in Barcelona's Dec. 16 league match at Camp Nou versus Atletico de Madrid.
Fans can visit the Web site www.miadidas.com starting Thursday to choose a new color and design for Messi's Adidas F50 soccer cleats, while the player himself will choose the style he likes best.
"In soccer you express yourself with your feet," Messi said of the contest.
"Knowing that your cleats are unique makes you feel special and makes you play with more confidence. I'm excited to see the designs that my fans create for me and I look forward to playing in them."