New York Cosmos ambassador Shep Messing doesn't think "there's any question" that the reformed club will look to sign David Beckham.
Messing, who played for the Cosmos in the 1970s during their time in the North American Soccer League, believes they will be able to attract major stars to the Big Apple.
Pele, Franz Beckenbauer, Johan Neeskens and Carlos Alberto were among the big names to play for the club in the past and Messing thinks Beckham is exactly the kind of player to help them make a fresh impact.
"I don't think there's any question," Messing told Sportinglife.com when asked if Beckham, who is in the final year of his contract with the LA Galaxy, will be a target for the Cosmos.
"I think Beckham is the type of player that the New York Cosmos want and the New York Cosmos will be the club that players like Beckham want to play for.
"Who knows if it's too little too late but David's having his best year (playing football in the United States).
"I speak with him often and he is aware of every move that the Cosmos are making.
"New York Cosmos have a heritage, they have a legacy, they have a standard and Beckham fits right into that character profile so you imagine the New York Cosmos team with a Beckham, with a Messi and with a Cristiano Ronaldo.
"I think it's not going to happen overnight and it's hard to draw an analogy to the players that we had before but I do think the New York Cosmos will attract the best players in the world."
Messing enjoyed his time playing for the Cosmos but he says helping the new-look club, who have Eric Cantona employed as director of soccer, is even better.
"The first time was just spontaneous combustion. It took on a life of its own and we never thought we would be part of it again so I think I speak for the other guys when I say this time it's even better.
"Back in the day we all came together in the perfect universe and I think sprinkled the seeds that have been planted in America for the last 35 years."
Former Brazil captain Carlos Alberto has also taken a role as an ambassador for the Cosmos and he is expecting more success.
"I'm very happy to help develop the New York Cosmos," he said.
"We are very confident that we can make the New York Cosmos like they were before. We were very successful, not only in the United States but all over the world."
Umbro are producing the New York Cosmos' new kits and a new range of off-field lifestyle wear is also available.