MILAN – David Goodwillie is relishing the chance to test himself in the Premier League after completing his move from Dundee United to Blackburn.
The Scottish game's current young player of the year has signed a four-year contract with Rovers, who is believed to have paid an initial £2million to prise him from Tannadice.
Blackburn say they saw off "fierce competition" from rival bidders to land the 22-year-old striker, with Rangers having been keen to take him to Ibrox.
Blackburn agreed a fee with United on Friday, and although Rangers made several efforts to strike a deal, the Glasgow side did not match its SPL rivals' demands.
Rangers is understood to believe their final offer was better than the bid from Blackburn and that United chairman Stephen Thompson did not want to do business with them.
However, Thompson insisted the total package on offer from Rangers was not acceptable.
Goodwillie could make his debut in a friendly against Kilmarnock on Saturday, but it is the challenge of taking on the best defences in England which excites the Scotland international.
Goodwillie told Rovers Player: "I think it's a massive stage to further my career and there's no better place to play than the Premiership.
"Growing up you want to play in the Premiership and I'm really grateful to have that opportunity.
"I think it's every young boy's dream to play in England at some point in their career.
"I feel ready, and it's up to the manager and we'll see what happens."
Blackburn boss Steve Kean, himself a Scot, will be hoping Goodwillie can bring something fresh to the Rovers side, but the young attacker accepts he may need time to get to grips with his new challenge.
"I think the first few games it will be difficult for me to settle, it's probably a better standard (than the Scottish Premier League)," Goodwillie said.
"I'm just looking forward to the challenge.
"It's exciting. It's really exciting."
Goodwillie underwent a medical with Blackburn on Tuesday and his deal at Ewood Park will come as a fresh blow to Rangers, who were knocked out by Malmo in the third qualifying round of the Champions League on Wednesday night.
Goodwillie made his Scotland debut against Faroe Islands last November, and has been included in Craig Levein's squad for the friendly against Denmark next Wednesday.
United on Wednesday night wished Goodwillie well south of the border.
A statement on its club website said: "Dundee United confirm that the transfer of David Goodwillie to Blackburn Rovers for an undisclosed fee is now complete.
"Everyone at Dundee United thanks David for his efforts in his time at the club and wishes him all the best for his future career."
After weeks of uncertainty over where he would be playing, Goodwillie was relieved to sign and said: "I can settle down now and concentrate on my football."
He believes Blackburn, under the Indian owners Venky's who took control of the club last season, can have a strong campaign.
"I think this could be a really good season for Blackburn," Goodwillie said.
"The new owners are exciting and they want players and I'm looking forward to playing under them."