MANCHESTER, England – Manchester City says it will rename City of Manchester Stadium the Etihad Stadium in a 10-year sponsorship with the Abu Dhabi-based airline.
City's will become the sixth branded stadium in the English Premier League, with Arsenal, Bolton, Stoke, Wigan and newcomer Swansea having sold naming rights to their grounds.
City didn't say how much the deal was worth.
Arsenal's 15-year agreement with Emirates was valued at about $159 million in 2004, and included an eight-year shirt sponsorship. Etihad already has its name on City's shirts.
City announced a $193million loss in its most recent annual report, but the sponsorship should help it meet UEFA's financial fair play regulations.