President Barack Obama’s support among Latino voters has dropped to a new low, according to a poll by Quinnipiac University.

The poll, released Wednesday, found Obama support at 59 percent, well ahead of presumptive Republican nominee Mitt Romney, which had 30 percent support. But the figure was significantly lower than that registered in a Fox News Latino poll released in March (he had 73 percent support) and a USA Today/Gallup poll published in June (66 percent).

Romney’s performance, by contrast, has increased from 14 to 25 to 30 percent in the three polls.

The poll surveyed 2,722 registered voters.

The former Massachusetts Gov. has stepped up his outreach to the Latino community in recent weeks, speaking at the National Association of Latino Elected and Appointed Officials conference in June, along with Obama, and releasing a series of ads targeting Latinos in both English and Spanish.

The Romney campaign released its latest Spanish-language television ad on Wednesday, which features his son Craig describing his positive qualities as a father and husband and praising his work ethic. The ad’s release roughly coincides with the launch of new Spanish-language website called “Juntos con Romney,” or “Together with Romney.”

Romney’s new emphasis on family values seems to resonate with his base. Married voters favor Romney 51 percent to 38 percent according to the Quinnipiac poll, while single voters prefer Obama 54 percent to 34 percent.

“Although much has been made about the gender gap and how President Barack Obama’s lead among women fuels his campaign, the marriage gap is actually larger and more telling,” said Peter Brown, the assistant director of the Quinnipiac University Polling institute. “Overall, President Obama has a 20-point lead among single voters compared to Romney’s 13-point margin among married voters.”

At a speech to the National Association for the Advancement of Colored People in Houston on Wednesday, Romney said as president he would support family value values and “traditional marriage.”

The board of the NAACP passed a resolution in support of gay marriage in May.

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Roque Planas can be reached at or via Twitter at @RoqPlanas.

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