The National Hispanic Media Coalition, Televisa and Univision Communications announced Wednesday a new joint alliance aimed at providing better opportunities for Latinos to excel in media careers.

The initiative, focused on training Hispanic communicators, especially in entertainment and public policy, includes a graduate program for television screenwriters and a course analyzing the media's influence on civil rights and issues of public interest.

"The aim is to prepare Latinos for careers in the media in English and Spanish so that they can bring (to it) the innovation and richness of our culture," Roberto Llamas, executive vice president of human resources and community empowerment for Univision Communications, told EFE.

Llamas said that the focus will not be only on seeing how many people the programs can benefit "but for them, in good time, to come to be models for others, to motivate them to seek a career in the media."

Likewise, the announcement said that Univision and Televisa will continue with their NHMC scholarship program for law students to train them in "policy issues related to the media and telecommunications from the perspective of civil rights and public interest."

"Alumni of the program have gone on to judicial clerkships, the FCC, non-profit organizations and law firms large and small," the announcement said.

The NHMC is a media advocacy and civil rights organization for the advancement of Latinos "working towards a media that is fair and inclusive of Latinos, and towards universal, affordable and open access to communications." EFE