Spain's 100 Montaditos, a unit of the Restalia Group, has opened the first of nine restaurants planned for Guatemala, the Spanish Economic and Trade Office said Sunday.
The new restaurant, which charges between $1.30 and $2.70 for its small sandwiches, is the chain's first in Central America.
"Our goal is to bring Spanish culture here, not just the food, but also a concept, a European lifestyle," Carlos Vielmann, manager of franchise holder Sandwiches y Restauracion, said.
The restaurant opened in a business district located 15 kilometers (9.3 miles) northwest of Guatemala City.
Francisco Javier Cernuda, manager for Latin America of 100 Montaditos, and Spanish Economic and Trade Office director in Guatemala Rodrigo Tilve attended the restaurant's inauguration.
"Montaditos," a combination of a small sandwich and a tapa, are made with Spanish ingredients, as are all the dishes sold at the restaurants.
The menu, which offers more than 100 kinds of montaditos, has been adapted "to a significant extent for Guatemala," but "without losing the chain's traditional cooking concept," Cernuda said.
The restaurant, which can seat up to 160 diners, is decorated like a typical 19th-century Spanish tavern.
Sandwiches y Restauracion plans to open two more of the restaurant franchises in November and one in March 2015.
More than 360 restaurants are operated by 100 Montaditos around the world, selling over 90 million montaditos annually.
The Restalia Group, which also owns the La Sureña, TGB (The Good Burger) and 100M Gallery dining brands, has operations in the United States, Colombia, Mexico, Portugal and Italy. EFE