America Movil, Mexican billionaire Carlos Slim's regional telecoms giant, on Wednesday announced a $60 million "strategic alliance" with Mobli, an Israeli mobile photo- and video-sharing social platform.
America Movil said in a press release that the partnership would enable it to offer its mobile-phone customers "a better experience for sharing their images, as well as unique characteristics such as the possibility of following interests and locations through hashtags, and exclusive video content."
Mobli, which has 12 million users worldwide, "has developed a remarkable technology and this strategic alliance will allow America Movil to bring value-added experiences for its users throughout the Americas," Slim said.
For his part, Mobli's founder and CEO, Moshe Hogeg, said the partnership was an "opportunity ... to continue improving and building powerful technology."
Actor Leonardo DiCaprio, a Mobli investor and advisor, praised the mission of this platform, founded in 2011, "to connect people around the world through shared visual images."
"Today's announcement means that a massive new community of users will be introduced to an incredible experience of discovery and sharing," he said.
The platform features sophisticated functions for adding "unique effects" to images and allows users to "load unlimited-length videos and offers the option of uploading panoramic photos," America Movil said.
The application can be installed on mobile phones that run the iOS, Android and Windows Phone operating systems, the Mexico City-based company added.
America Movil operates in 20 countries and had 328.8 million accesses at the end of June. EFE