Three Mexican universities are participating in the China Education Expo, where higher education institutions from about 30 countries are competing to attract students from China eager to learn languages and study abroad.
The Universidad de Colima, Universidad Veracruzana and Universidad de las Americas Puebla sent representatives to the expo, which is being held at its largest venue ever, the China Exhibition Center, located near the Olympic zone.
Thousands of young people have flocked to the expo, seeking to learn about foreign educational offerings.
"The attendance by students has surpassed our expectations," Universidad de Colima international outreach coordinator Genoveva Amador told Efe.
The university currently has 400 students from 30 countries enrolled, but it is looking to boost the number of students from Asia, Amador said.
Universidad de las Americas Puebla vice president Francisco Javier Mariscal, for his part, said he told teachers and students approaching his pavilion about his institution's diverse offerings and the fact that it benefits from being in "North America and (being) a door for entry to Latin America."
Universidad Veracruzana offers prospective students one of the largest campuses in Mexico.
The university has 22 satellite campuses and already has a presence in China, operating a Mexican studies center in the central city of Chongqing, Universidad Veracruzana representative Esteban Zottele said.
Universidad Veracruzana offers Chinese students an opportunity to study the most widely spoken variant of Spanish at a campus with "a very strong emphasis on culture, with more than 1,000 artists working for the university," Zottele said.
Higher education institutions from four Spanish-speaking countries - Mexico, Chile, Colombia and Spain - participated in this year's China Education Expo, which ended on Sunday.
Spain was the guest of honor at this year's expo. EFE