Fox International Channels presented its new lifestyle channel Fox Life, which will broadcast entirely in Spanish for the U.S. Hispanic market.
"Fox Life is an evolution of our Utilisima channel, which beginning Monday, Nov. 4, will get a name change. The new project, especially conceived for the Hispanic target of the United States, will enable us to expand our offer of lifestyle content," the chief content officer at FIC for Latin America and U.S Hispanics, Gonzalo Fiure, told Efe.
As for the audience targeted by the channel, Fiure said that "Fox Life principally aims to attract women between ages 18 and 49 and men," adding that "the channel will show its practical spirit during the day, while offering entertainment at night for the whole family to share."
Noteworthy among the programs on the channel are "Quiero un Cambio," a talk show with Alessandra Rampolla; "Chef Wan," in which and well-known Malayan chef embarks on a mission to show that Asian cuisine is healthier, tastier and more economical than western cooking; and "Los Renovadores," in which 15 people face the same challenge - to completely transform houses in ruins.
Other programs will include "Lucha de Reinas," hosted by Mexican designer Luz Blanchet and Puerto Rican "queenmaker" Joaquin Colon, and the Olivia Lee show "Man Up," plus many more.
Fox International Channels produces and distributes 183 television signals for channels featuring entertainment, documentaries, sports and movies aired across Europe, Latin America, Africa and Asia in 35 different languages. EFE