While 50 percent of the people of Latin American origin in the United States are indifferent to being identified as "Hispanic" or "Latino," those who do care prefer Hispanic to Latino by a margin of more than two to one, according to polling data released Tuesday.

The Pew Research Center Pew posed that question to 5,103 U.S. Hispanics in a survey carried out between May 24 and July 28.

The majority of those surveyed, 54 percent, identify themselves with their family's nationality of origin - Mexican, Cuban, Salvadoran, etc. - and another 23 percent define themselves as American.

In the survey, headed by Mark Hugo Lopez, people were asked both about the identity and the shared values of the Latin American community as well as about the leadership of that community.

Three-fourths of U.S. Hispanics said that their community needs a national leader, but approximately the same percentage were unable to say who should be that leader or to say that such a leader did not already exist. EFE