The Spanish operator of communications via the Hispasat satellite on Sunday presented at the IBC technology fair in Amsterdam its new 4K ultra high definition channel, a new step in the evolution of digital television aimed at displacing HD and bringing ever-greater resolution to TV viewers.
"Ultra high definition is a substantial change in television viewing experience. It goes beyond the move from standard definition to high definition," Hispasat's business director, Ignacio Sanchis, told Efe.
Hispasat 4K is a satellite television channel that will be available starting Sunday and which the operator has placed at the disposal of the industry so that tests may be carried out and advanced applications developed for new video formats.
Ultra high definition, or 4K, is "the future," and therefore "we have decided to launch a channel that is permanently available for the entire industry," Sanchis said.
4K technology has four times the number of pixels on an HD screen, so that resolution is four times greater than conventional high definition TV.
The first images broadcast via the new channel consisted of a 50-minute documentary on Madrid's Prado Museum prepared by Television Española, or TVE, and coproduced by Hispasat, a production that will be officially screened at the San Sebastian Film Festival.
Displayed on an 82-inch television screen, the images very clearly show the brushstrokes and paint textures of various works of art on display at the museum.
"The very broad resolution, the clarity of the image, the reproduction capacity of the colors provide a much more immersive experience," Sanchis said.
The new channel will be broadcast on MPEG-4 at a speed of 35 mbps, as well as experimentally in the new NEVC format at a speed of 18 mbps.
The content in those formats will be transmitted via the Hispasat 1E satellite as part of its European coverage, although Sanchis said that it will also be available in North America and Latin America within a few months. EFE