The Brazilian unit of Spanish telecom giant Telefonica is launching its Vivo 4G Plus service in Sao Paulo and six other cities.

The company's 2012 contract with the government calls for it to offer 4G service in the six cities that will host the Confederations Cup soccer tournament in June, Telefonica Brazil CEO Antonio Carlos Valente said.

The company decided to also offer service in Sao Paulo, Brazil's largest city and where Telefonica is the market leader in wireless and Internet service, even though the metropolis will not host any matches, Valente said.

"We are getting ahead of ourselves and offering 4G in the capital of Sao Paulo (state) now, even though we are only required to offer it as of December of this year, and we will have the service in Santo Andre, Sao Bernardo do Campo and Sao Caetano do Sul in May," Valente said.

Vivo 4G Plus will cost the same as 3G Plus, which had been the company's most advanced offering and is available in 3,100 of Brazil's more than 5,000 cities. EFE