For Mexico's big retail chains, this is the beginning of "The Good End," four days of offers and discounts on products and services that aim to boost domestic consumption.

Self-service and department-store chains are set to kick off this shopping binge from Friday to Monday, a holiday in Mexico, for a long weekend considered the bargain of the year for the countless discounts being offered.

Added to the event on its second time around are numerous tourism agencies, restaurant chains, car distributors, all kinds of service companies like hotels, and many independent firms.

Even official institutions like the National Culture and Arts Council, or Conaculta, are plugging offers on cultural goods like excursions, book discounts, theater tickets and more.

"The Good End" was first launched in 2011 and caused such a powerful hike in demand for goods and services nationwide that it scored a 40-percent sales increase over the same days in 2010.

The government has announced that state employees will get their Christmas bonuses significantly earlier this year, and discounts on goods and services bought on credit will be raised for workers in more than 1/2 million establishments.

Retail chains and other business with something to sell have blanketed the country with ad campaigns in recent weeks to publicize their products with discounts from 20 percent to 70 percent, while allowing as long as 48 months to pay. EFE.