Mexico's Quintana Roo state is trying to get more Europeans to visit the islands of Mujeres, Holbox, Cozumel and Contoy, destinations that are not as well known as the Riviera Maya or Cancun but offer more natural attractions, the Caribbean state's governor, Roberto Borge Angulo, said Tuesday.

Borge Angulo said during a visit to the World Travel Market in London that his state offered a variety of accommodations and natural attractions ideal for diving and hiking.

"We want to complement the state's tourism offerings with new products, such as tours to see the whale sharks on Holbox Island, and to expand the promotional packages with European tourism operators," the governor told Efe.

Quintana Roo, which accounts for about half of Mexico's tourism revenues, "does not just have sun and sand hotels, many of them also have thematic offerings - boutique hotels, resort hotels, (hotels) for adults and others dedicated to wine," Borge Angulo said.

The number of hotel rooms in the state is expected to rise by 3,200 by the end of 2013, with 1,400 rooms coming online in Puerto Morelos, the governor said. EFE