Family and friends of a Dallas truck driver locked up in a Mexican prison held a rally in Dallas imploring American officials to help.

The rally was held at Victory Plaza in Dallas.

Jabin Bogan apparently was on his way to Phoenix to deliver ammunition when he made a wrong turn near El Paso, and traveled into Mexico.

When Mexican authorities saw 268-thousand rounds in Bogan's truck, Bogan was arrested.

At the rally, Aletha Smith, Bogan's mother said, "My son is innocent. My son was doing a legal job, he made a wrong turn. And please let me son please, please, please let my son come home."

Tom Crowley, a spokesman for the U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives, says the cargo intended for an Arizona ammunition shop "appears to be legitimate."

Bogan could face up to 35 years in prison.

Texas Senator Kay Bailey Hutchison told the family she will do what she can to get Bogan released.

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