A Grupo Radio Centro employee was gunned down Wednesday by unidentified individuals riding a motorcycle in the southern section of Mexico City, representatives of the media company told Efe.

Juan Gerardo Cigales Garcia worked as a sales executive for Grupo Radio Centro, one of Mexico's leading broadcasting companies.

The Mexico City police department has not provided a detailed report on the incident, but it confirmed that the radio sales executive was killed.

Cigales Garcia was driving his SUV around 8:20 a.m. when armed individuals riding a motorcycle tried to rob him of the vehicle, media reports said.

He was shot twice and died at the Mexican Social Security Institute's Clinic 32.

The Mexican Insurance Company Association said in a report released on Tuesday that thefts of insured automobiles rose 13 percent between August 2010 and July 2011, compared to the previous 12-month period, to 83,477 units.

The majority of vehicle thefts occur in the central state of Mexico, which surrounds the Federal District and forms part of the Mexico City metropolitan area, the association said.

The Federal District, where Mexico City is located, ranked No. 3 in terms of auto thefts, with 12,342 vehicles stolen, a figure that represented 15 percent of the total but has fallen markedly from the 2004-2005 period, when the capital accounted for 37 percent of auto thefts, the insurance industry group said.

Robberies involving the use of violence accounted for 52 percent of the total number of cases, the association said.