Colombian soccer idol Carlos "El Pibe" Valderrama announced that he will dye his famously huge mass of blond Afro hair the color pink in support of the fight against breast cancer, which takes the lives of four women a day in this South American country.

Valderrama also said he will take part in the Breast Cancer Walk in Bogota on Sept. 8, the day when thousands of women will be marching in cities around the country.

"I'm going to paint myself pink for the walk," the former captain of Colombia's national team told the press, adding that he urged the authorities to step up their efforts to prevent this scourge.

He noted that if a patient discovers she has breast cancer in time, it can be treated, and recalled that it's not an illness that attacks only women but that it sometimes strikes men as well. EFE