The fourth edition of Campus Party Mexico began this week with the goal of helping talented digital enthusiasts turn their ideas into businesses and giving a boost to the country's technology sector, CP co-founder Paco Ragageles said.

In addition to serving as a showcase for the creations of aspiring entrepreneurs, the event puts the 100 highest-potential software and hardware startups into contact with investors.

It also provides a space for big brands to recruit "campuseros," as the hackers, developers, gamers and others who have come to Mexico City's Expo Santa Fe Center to share their experiences are known.

"There are 10 funds in the United States that invest in these types of technology companies and a total of 50 from Mexico," the director of Campus Party Mexico, Raul Martin, told Efe.

In a new development this year, the investors themselves will inform the budding entrepreneurs about the sectors in which they are looking to invest.

Martin said 400 start-up ideas have been generated thus far at this year's event, which kicked off Tuesday and runs through Sunday, adding that "we'd be pleased if 150 of them become companies."

Campus Party also offers free courses on e-commerce and social-media management for small- and medium-sized enterprises.

The event began as a gathering place for new technology enthusiasts but has grown to become one of the world's leading technology fairs.

"The 'geek' community wasn't initially as important as it has grown to become, as they're now the protagonists of the new industrial revolution," Ragageles said.

This year's event has attracted 8,000 participants from 20 countries.

The 2013 Campus Party Mexico includes speakers such as former NASA astronaut Buzz Aldrin and Nolan Bushnell, father of the video game industry. EFE