Oh no they didn’t!

This is what some shoppers at a Target store in Brooklyn are saying after coming across a label that listed the color of a plus-size dress as "manatee gray" and found it quite insulting.

To make matters worse, the label for the same dress in smaller sizes described it as "dark heather gray."

Target apologized for the label.

Michelle Ho, shopping at the store at Atlantic Terminal Mall, told The New York Post that Target was "putting down one set of people over another" with the different labels.

Spokeswoman Jessica Deede called the labeling of the Massimo brand "Women's Plus-Size Kimono Maxi Dress" "an unintentional oversight."

She said although manatee gray was a seasonal color, Target was "fixing the discrepancy."  She said the item was removed from the company website.

Based on reporting by The Associated Press

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