It’s that time again — Mercedes-Benz Fashion Week. The week in New York when the city buzzes with more trendy dressed people than usual, photographers and tourists snap photos, and editors, bloggers and reporters run for fashion shows.
With the more than 120 shows and presentations at Lincoln Center and numerous important events around the city, no industry professional can make them all, and thus they rely on publisher Louis Sarmiento and his publication, The Daily Front Row, for up-to-the-minute coverage of everything related to Fashion Week.
At only 33 years old, Ecuadorian and Flushing, Queens-born publishing maverick Sarmiento, is a giant in the industry. He started at Hearst Corporation, worked his way up, then left to Zink Magazine. He ended up launching his own company, and then returned to magazines to work for Stuff.
Making a lot of money and having a generous expense account, Sarmiento says he was living the life. But he could see the writing on the wall, and the slow collapse of the U.S. economy and the publishing industry in particular.
So, he entered The Daily Front Row.
The Daily is handed out free of charge inside the tents and has become the most trusted fashionista’s guide— other than Women’s Wear Daily.
This year, The Daily will offer their advertisers and industry professionals what they’re calling “Style Sessions.” These invitation-only retreats or hospitality hotspots for the press, socialites, and celebs, are held during Fashion Week, and designed to allow brands to showcase themselves with plenty of free swag giveaways, while folks can rest up and listen to DJs spin music.
And, of course, they get to catch up on plenty of the Daily’s amusing fashion chat, celeb-spotting and trend tracking.
Rebekah Sager is a nationally published lifestyle and culture writer. She's a regular contributor to Fox News Latino. Follow Rebekah on Twitter @Rebekah_Sager.