Lucia Aldana, a student of communications and journalism from the southwestern province of Valle del Cauca, was elected Colombia's new beauty queen at the Caribbean city of Cartagena.

The 20-year-old beauty, who competed in the National Beauty Contest together with 24 other candidates, will represent her country in the Miss Universe 2013 pageant.

The new Miss Colombia, the 60th in the history of the national competition, was one of public's favorites to win the scepter and crown.

Press and pundits noted that Aldana was on her way to taking the title from the very outset of the contest by the way she won people's affection.

The choice of the college girl showed how the country can be unified "through beauty," the president of the National Beauty Contest, Raimundo Angulo, told Efe. EFE