Body paint on beautiful women is not just a college co-ed tradition anymore; it’s a new wave of advertising.
Beautiful women are spray painting company designs and logos on their bare bodies in the hopes that you’ll turn your heads.
These “bill-bods” are the brainchild of Margarita Dominguez and Mason Hunt.
Dominguez, who owns the event-planning company Sky Blue Entertainment, saw in this strategy the potential for viral advertising. As the icing on the cake, she teamed up with the artistic talents of Fernello Designs, and the idea took off.
We came up with concepts with Fernello Designs to put these company logos on beautiful, hot bodies. When people started taking pictures of us, the pictures go viral, go on Facebook. This is why I knew this would be a marketable idea.
- Maragarita Dominguez
“We came up with concepts with Fernello Designs to put these company logos on beautiful, hot bodies,” she said. “When people started taking pictures of us, the pictures go viral, go on Facebook. This is why I knew this would be a marketable idea.”
Dominguez, a body-art model herself and classical pianist on the side, has 20 “bill-bod” models working for her company.
Her company came into the spotlight when she and her models were hired for the New York Knicks Iman Shumpert’s birthday party and Mexican beer company Corona advertisements.
Body artist, Fernello, said his intricate, detailed designs take about one to two hours to paint on the girls.
“Margarita Dominguez and I always had this idea,” Fernello said in our studio as he painted the Fox News Latino logo on model, Jules. “It all works hand in hand. Our artwork, [Margarita’s] vision; it’s definitely made for great advertising.”
Packages range from having the models simply walking around to serving drinks or collecting e-mails.
The savvy advertising tactic is not just a hit with men.
“You’re never gonna please everybody, but I’ve gotten some great responses from the masses. People go crazy,” Dominguez said. “A woman’s website can go on another woman’s body. People are gonna look at it.”
Men or women, intriguing art and beautiful bodies definitely seem to be a dead-on advertising combination able to stir interest in anyone.
“For the most part, everyone loves it. It just creates a beautiful ambiance for any type of event.”