Male underwear has suddenly gotten very sexy.
The latest is Mario Lopez, whose muscled body is the new face of Rated M, a collection of men's underwear. The TV host and "Dancing with the Stars" hottie says of his line:
"We want to be fun, we want to be funny, a little sexy," he says. "We want women to appreciate it, too."
Lopez has plenty of company. He joins Soccer star David Beckham, Tennis great Rafael Nadal and boxer Victor Ortiz, who have taken it all (almost) off for Emporio Armani.