If, like most students, you spend lots of time on Facebook, Twitter, LinkedIn and other social media, make sure you’re leveraging it for your professional advantage. This is the perfect place for you to flaunt your skills, knowledge and experience, and meet professional people who could open lots of doors. As long as you’re aware of the possible pitfalls of over-exposure and over-sharing, you can get a lot of mileage from having a well-developed online brand.

The founder of LatinosinCollege.com, Mariela Dabbah is an award-winning author, spokesperson and expert on education and career issues.