Atlanta – Insurers and the Obama administration are racing to sign Hispanics up for coverage under the federal health overhaul, eager to reach a segment of the U.S. population that offers huge opportunity but also presents many challenges.
When WellPointInc. WLP +0.23% asked a group of 20 uninsured Hispanics to review educational materials on the new law earlier this year, many had simple questions: What is health insurance? And how does it work?
About 10.2 million of the 53 million Hispanics in the U.S. are uninsured and could qualify for coverage under the law, according to estimates from the Obama administration.
Read more from The Wall Street Journal.