Kids, meet Senhor Testiculo.

A Brazilian cancer awareness group put themselves in a hairy situation in an effort to teach people about testicular cancer.

Brazil’s Association of Personal Assistance for Cancer has introduced to the world the Mr. Balls mascot, better known in Portuguese as “Senhor Testiculo.”

The mascot has already made friends with both adults and kids despite not being the most visually appealing character, the New York Daily News reported.

Shaped like a scrotum, and with um, quite the bit of hair, the “friendly” Mr. Balls has become somewhat of a star in certain sections of Brazil.

"Both children and adults loved taking pictures with the mascot, a friendly snowman in the shape of [a] testicle," the non-profit organization's website said.

While he’s a rather odd figure, the group says “Mr. Ball’s has done his job by helping to propel testicular cancer research into the media spotlight.”

According to the American Cancer Society, testicular cancer claims the lives of approximately 400 men annually.

In recent years, there has been a dramatic increase in the number of testicular cancer cases involving Hispanic males.

Even though non-Hispanic white males still have the highest overall occurrence rate at 8.6 per 100,000 individuals, according to a new report, Latino men are no longer trailing behind – with 6.3 incidences per 100,000 individuals.

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