With more than 845 million monthly active users on Facebook, you are undoubtedly familiar with the site and probably have a Facebook account. How can you best use your Facebook and other social media in your job search?

Start by branding and marketing yourself as you would market a product. Decide how you want to portray yourself and use a free blogging service to create a job-search blog. To launch your online brand, give it a name that says something about you, or your job search (ex. YourNameYourField.Wordpress.com).

Be consistent.  Use the same name to create an email address to use solely in your job search (Yourname_Yourfield@gmail.com). Often, your email address marks the first impression you make on potential employers. Avoid using an email address that doesn’t tell the employer something about you.

If you haven’t yet done so, create professional job search accounts on Twitter, Linkedin, Facebook, YouTube, and Google+ to broaden your audience reach. Other web 2.0 sites that will get your name out there are: iHispano.com, Tumblr, Audio Boo, Social Cam, etc.

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Use your job-search blog as a digital portfolio to showcase what you can do. In our current visual age people consume content through videos, photos, and info-graphics.

If you have graphic design experience, include links to some of your design work. Have you been published? Attach a link to the article you have written. Leverage your YouTube channel to answer a mock interview that tells any future employers who you are.

Be sure to embed the video on your blog. Don’t forget to include any recommendations, awards you may have won, clubs you have participated in, and any digital work you have completed (e.g. videos, photo slideshows, PowerPoint or Keynote presentations).

Link each social media channel that you use to your blog. As search engines evolve, they include more social media channels in their searches, so the more social media channels, the better. Each should point back to your blog so that if a potential employer Googles you, all of your accomplishments will come up.

To leverage Facebook in your job search, “subscribe” to various companies that you are interested in to stay current on each company and stand out during interviews. Use the company’s Facebook page to ask questions and increase your visibility.

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Choose a twitter name that is similar to or the same as your blog and email address, to keep your brand consistent. Many companies tweet helpful career tips, so take note of them during your job search and preparation for interviews.

As with Facebook, be sure to follow companies that you are interested in applying to. Keep your Linkedin resume current and follow different companies by joining their Linkedin company group. 

Also, iHispano.com is a web 2.0 site that has featured company groups, where recruiters are seeking to hire Latino professionals. You can connect directly with recruiters in the company groups and network with other Latino professionals.

In addition to using your YouTube channel to post mock interviews, you can also leverage YouTube after an interview. Instead of sending a typical thank you note after an interview, you can make a thank you YouTube video so that:

A. The interviewer can see your face and remember you.

B. You can add anything you forgot to ask or tell the interviewer

C. You can comment or ask a question about any big company news you learned by following the company on their various social media channels. This tells the interviewer that you have researched their company.

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If you are uncomfortable in front of a camera, you can record an Audio Boo which is similar to YouTube, but features audio only. Include your photo (to remind the interviewer of who you are). This is a very personal way to connect to someone because often a person listens to audio on the Internet with headphones, which makes it seem as if you are in the same room.

In the fast-paced digital age, news travels fast, so be sure to check your social media channels frequently

Rachel Barsky is one of the Channel Managers at iHispano.com, the nation's premier professional networking site and job board for Latinos in the United States. Follow iHispano.com on Twitter @iHispano and on Facebook to stay up-to-date on the latest career tips and job opportunities.

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Rachel Barsky is one of the Channel Managers at iHispano.com, the nation's premier professional networking site and job board for Latinos in the United States. Follow iHispano.com on Twitter @iHispano and on Facebook to stay up-to-date on the latest career tips and job opportunities.

Follow us on twitter.com/foxnewslatino
Like us at facebook.com/foxnewslatino