U.S. Spanish-language media giant Univision Communications Inc. announced a licensing agreement that will bring its brand to Canada, home to a burgeoning Latino population.
Under the deal, Telelatino Network, a unit of Corus Entertainment, is to re-christen its TLN en Español, or TLNE, as Univision Canada.
"With today's announcement, Univision's commitment to serving Hispanic audiences in the U.S. expands to Canada, as well," Alberto Ciurana, president of Programming and Content for Univision Networks, said in a statement.
"We are proud to join the Corus Entertainment family of networks under our own brand to offer even more of our quality programming and further our presence in another dynamic and growing Hispanic market," he said.
Telelatino has been a Univision partner for more than 10 years and broadcasts a significant amount of Univision content on TNLE, which is carried on Canada's major cable and satellite platforms.
"We are proud that our longstanding relationship with Univision has culminated in officially putting the Univision stamp on TLNE, a channel that Spanish-speaking Canadians have been embracing since its launch in 2007," Telelatino President Aldo Di Felice said. EFE