Mexico's new film directors demand that films representing the pluralism of their country be shown on the international circuit and not ones totally focused on tales of drug trafficking and migration.

"'Narco' films are hits outside of Mexico for their morbid fascination and because death brings out the dark side of humanity," Mexican filmmaker Alejandro Iglesias told Efe.

The 30-year-old Iglesias is screening at the Raindance Film Festival, Europe's leading indie awards event now being held in London, his short film "Contrafabula de una Niña Disecada" (Fable of a Blood-Drained Girl), a fantasy shot in Mexico City.

Roberto Fiesco, another Mexican director, will premiere at the British competition his first feature-length documentary "Quebranto" (Affliction).

Fiesco, who has twice won the Teddy Award for best LGBT film at the Berlin International Film Festival, said there are categories whose distribution and success "answer to prevailing fashions," and gave as an example the Zacatecas Film Festival: Migrant Borders, which showed productions dealing exclusively with the social phenomenon of migration. Its last edition was in 2009.

For moviemaker Carlos Cuaron, who will present his new feature film "Besos de Azucar" (Sugar Kisses) in London, the problem is the scant distribution of Mexican independent films.

"If the films aren't at the festivals or in the National Film Library, they get lost," Cuaron said.

Of the 319 premieres in the country in 2012, no less than 143, or 45 percent, were American movies, which attracted 89 percent of the total audience, the Mexican Film Institute, or Imcine, figures show.

Mexican films won an audience share of only 4.79 percent, Imcine said. EFE