U.S. publishers Cricket Magazine announced Monday the launching of a new Spanish-language publication, "Ladybug en español," directed at children ages 3-6.
The ad-free magazine will allow children to "improve their reading comprehension with poems, stories and crafts while listening and reading in Spanish," said the group in a communique.
The magazine, the fourth that Cricket has published in Spanish, will have a digital edition that will offer entertainment to young readers, who will be able to follow the adventures of characters like Ladybug, Molly, Emmet, Muddle and Thud.
Currently, more than 50 million Hispanics live in the United States, making them the country's largest minority, and of that community one in three are younger than 18 and almost 45 percent of those are younger than 9.
Cricket, a division of ePals, Inc., is the leading provider of educational products that promote learning among students, teachers and the heads of households and is seeking with this new publication to cater to the growing Hispanic market niche. EFE