Spain's international news agency Efe and an association of public relations and marketing firms have signed a collaboration agreement to promote Brand Spain.

In the words of Marta Aguirrezabal, president of the Agencies of Spain association, "having an ally like Efe is critical, both for those associates that have not yet begun their international expansion and for those that already have a presence beyond our borders."

"Efe's impartiality and credibility have been the keynote of its history of more than 70 years, and it makes us proud to be able to share in that span of success," Aguirrezabal said.

Jose Antonio Vera, Efe's president, said that "Efe is committed to putting all its operational infrastructure behind Brand Spain. We seek profitability and this pact fits perfectly into that goal." EFE