Newcomers 3Ball MTY and established norteño star Gerardo Ortiz were the big winners in the second Billboard Mexican Music Awards with nine and seven prizes, respectively.

3Ball MTY, comprising Erick Rincon, Sergio Zavala (Sheeqo Beat) and Albert Presenda (DJ Otto), is the pacesetter of the musical phenomenon known as "tribal guarachero," a fusion of indigenous Mexican and African sounds with electronic elements.

The trio won in the categories of New Artist of the Year, Artist of the Year, Duo or Group; Song Artist of the Year and Digital Download Artist of the Year, among others.

"After we appeared in this ceremony last year everything started going great for us and a lot of people turned to us," Rincon told Efe on the red carpet outside the Shrine Auditorium in Los Angeles.

"This is practically the first year we've been on radio and television, so we've got a long road ahead," Zavala said.

The ceremony, aired live on Telemundo, featured musical performances by artists like Larry Hernandez, La Original Banda El Limon of Salvador Lizarraga, Los Huracanes del Norte and Conjunto Primavera, among others.

For his part Gerardo Ortiz, a true phenomenon of the "corridos" category, took home seven prizes, including Artist of the Year and Artist of the Year, Male; and Album of the Year.

Vicente Fernandez, patriarch of the famous family of mariachi singers, garnered three prizes, while Rene Camacho's La Arrolladora Banda el Limon and Jenni Rivera won two each. EFE