The exclusive magazine LUHHO, which is currently sold in South America and Spain, starting next month will launch a monthly U.S. edition in Spanish with the aim of reaching high-income Latinos.
The publication seeks to attract readers interested in the luxury products market.
It is forecast that this market will grow by as much as 7 percent this year, and LUHHO has created an "international network with an exclusive distribution to get" the newest products into the hands of readers, editor Petar Petrov said.
This "guide to sumptuous items and prestige brands," published in Miami, will be distributed in the main U.S. cities, in hotels, restaurants, spas, luxury car dealerships and jewelry stores, among other locations.
The Bugatti Veyron 16.4 automobile, with a top speed of 410 kph (255 mph), is featured on the cover of the first U.S. edition of LUHHO.
The magazine has regular sections on sailing, fashion, interviews, gastronomy, luxury travel and tourist destinations, as well as stories related to architecture, aviation, decorating and the home, art and collecting, health and beauty, sports and technology.
Florida, which has a "heavy Latino presence, lacks a publication in the Spanish language capable of attending to this new and growing market whose buying power is also growing," Petrov said.
Therefore, LUHHO views "Florida as a natural destination for (its) expansion," especially in the southern part of the state, "a base for doing business and enjoying a luxury lifestyle," Petrov said. EFE