Spanish actress Penélope Cruz is the star attraction of Campari's 2013 calendar in a series of sensual shots by German photographer Kristian Schuller on location in an elegant, classical Parisian palace.
The 38-year-old Madrid native, married to fellow actor Javier Bardem with whom she has a son, wears a burgundy dress in the pictures and has her hair flowing loose, or wears a red dress with her hair swept back in a bun.
In some of the photos, Penélope Cruz is the image of the legendary Audrey Hepburn in her hair, face and way of posing.
The calendar of the Italian aperitif drink will debut in Milan this fall with an edition of 9,000 copies, while shown on Tuesday were some behind-the-scenes shots from the photo session where Cruz was the star.
In previous years the Campari calendar has featured other actresses and models like Milla Jovovich, Jessica Alba and Olga Kurylenko.