UnoDosTres, YouTube's bilingual channel targeting Latino youth in the United States, will officially premiere Friday with Colombian singer-songwriter Juanes in the spotlight as the kickoff of a documentary series tracking his private life, his concerts and impromptu performances in some unlikely places.
The news was announced by channel executives in a communique saying that the "docuseries" featuring the Colombian artist is called "123: PDV (Point of View) Juanes."
"The rock superstar with a host of platinum records to his credit, and who also helps organize major humanitarian projects, invites us to explore with him the things that inspire his creativity, the people who influence it and, most importantly, his fans: hundreds of thousands of followers who accompany him wherever he goes," the channel said.
According to the announcement, the documentary will follow the Colombian to places where cameras rarely have access: behind the scenes, at home, and in those inviting hideaways where Juanes goes before every show.
In addition, throughout the series Juanes will sing his songs "at secret, spontaneous shows, in local bars, in the streets and at the homes of fans and friends."
The YouTube platform will also offer fans the chance to interact with Juanes through weekly questions and answers, with comments on his videos and an exclusive live meeting via GoogleHangout.
The series will be filmed during the creative process and launch activities for his new disc "tr3s Presents: Juanes MTV Unplugged," with which he has made the No.1 spot on the list of Billboard Top Latin Albums and the same position in another 18 countries.
123UnoDosTres is a channel designed to attract young Hispanics in the United States, and though the official launch is this Friday, the channel has already racked up 1.7 million visits.
This is a joint project of the IconicTV company, artistic director Jessy Terrero and executive James Cruz. EFE