Spanish singer-songwriter Alejandro Sanz, one of the most active Latino artists on the social networks, is using an Internet game to get his fans to "guess" the title of his new album, his public relations office announced Tuesday.
Via the online "Viene del aire" campaign, Sanz is proposing that his fans take part in a game on the Web site www.vienedelaire.com, where participants will be able to download paper airplane instructions, write on a piece of paper their guess for the album's title and then use it to make the glider.
Fans are instructed to make video recordings of the entire process, including how the paper airplanes they've made fly, and then upload their videos on the same Web page.
The best fan videos will be used for the Madrid artist's promotional video for his new single, and he will announce the winner at the close of the campaign.
According to Twitter Counter statistics, the artist recently surpassed five million followers on that social network, almost three million more than he had a year ago, and his personal Twitter account is currently No. 55 on the list of the most-followed accounts in the world, a ranking headed by Lady Gaga, with more than 20 million.
Above Sanz on the list is Latino artist Shakira, No. 4 with more than 14 followers, and it also includes Americans of Hispanic origin Selena Gomez at No. 10, Puerto Rican Ricky Martin at No. 47 and Jennifer Lopez at No. 53.