A "naughty" song that "goes to extremes" is how Paulina Rubio describes her new single "Boys Will Be Boys," in which the Mexican vocalist again teams up with producer Red One to take over half the world's dance floors this summer.
Recorded in the mode of techno dance music, the song is "a tribute to men" with a double meaning that Rubio has contrived so that apparent criticism of the opposite sex really expresses her true adoration.
"We all know what they're like, but we have to love them," she tells Efe.
The result of this double entendre is a "naughty, satirical song that goes to extremes," very much in line with the artist's character.
The songstress believes the music world moves to such a madcap rhythm that it has become totally unpredictable and forces an artist to take risks. But Rubio loves experimenting and "looking for new inspirations," not least because fans always "want you to give them something different."
The Mexican vocalist, currently immersed in a Latin American tour that has been extended through June and July, will soon head north to the United States where she has several concerts lined up with Juanes, Pitbull and Alejandro Sanz.
Nor is Spain left out - she'll be "going and coming" there over the next few months to present her album "Brava!" Her first stop will be Friday at the Primavera Pop festival organized by Los 40 Principales radio. EFE