Of the over 100 artists performing at this year’s 13th annual indie-music desert rager, the Coachella Valley Music and Arts Festival, which begins Friday, not many Latino acts are on the lineup.
But of the few that are, one is hugely anticipated, and several others will rock the venue for the first time hoping to create lifelong fans and careers.
Performing on the bill with superstars like Dr. Dre and Snoop Dogg, David Guetta, and Florence and the Machine, and Radiohead, are 1990s El Paso, Texas post hard-core rock band At The Drive-In. The group is back together for a rare performance after an 11-year hiatus on both Sundays, April 15th and 22nd.
The band received its first bursts of attention with the release of their studio recording entitled Hell Paso, a 7-inch EP issued in November 1994.
The following month, the band trekked 2,000 miles across Texas on their very first tour, and followed up with the release of Acrobatic Tenement in 1996, In/Casino/Out in 1998, and the seminal Relationship of Command in 2000.
By 2001, the band split and singer Cedric Bixler-Zavala and Omar Rodríguez-López went on to form The Mars Volta, while the remaining three members of the group, guitarist Jim Ward, bassist Paul Hinojos, and drummer Tony Hijjar formed the band Sparta-Hinojos, eventually left that group to join The Mars Volta between 2005 and 2009.
Guitar, bass, and piano player Jose Borunda of the Mexico City band Hello Seahorse! is currently working on a new album. He says, “I’m really excited to see ATDI back together and what they’re gonna’ sound like."
Hello Seahorse’s new album is slated to finish by the end of the year. It’s filled with more upbeat and live music.
“We’re working with producer Camilo Foideval and we’ve gotten a lot of inspiration from our past experiences as a band and individually. But like always, Denise’s lyrics are more abstract. The first single now available on iTunes is titled “Para Mi.”
Front woman of the band, Le Butcherettes, Teri Gender-Bender (born Teresa Suarez) will play Coachella for the first time this year.
A performer of many facets, Bender will try her hand at acting this summer.
Directed by ATDI musician Omar Rodríguez-López, who plays guitar for her band, the young Guadalajara native and “narcocorridaesque” singer, often railing against the violence in her home country, will star in the film titled Mi No Y Esperanza.
Rodríguez-López also wrote and produced the film. Bender plays the role of a shattered, lonely, and desperate woman.
Le Butcherettes will be introducing Coachella-goers to music from their second album, still in the works called Cry Is for the Flies—inspired, Bender says, from her poetry.
“The new music has more soft- melodies, and it’s more jazzy. It’s a continuation from her the song “Mr. Tolstoi” off our first album, Sin, Sin, Sin,” Bender says.
Mexican alt pop singer and Telenovela child-star Ximena Sariñana is also appearing for the first time this year at Coachella.
“I went to the festival in 2006, but to play there is huge. I’m flattered, excited, and honored,” Sariñana says.
Rebekah Sager is a writer in San Diego, Calif. You can reach her via Twitter @ShoplocalSD
Rebekah Sager is a nationally published lifestyle and culture writer. She's a regular contributor to Fox News Latino. Follow Rebekah on Twitter @Rebekah_Sager.