Newly-single "Desperate Housewives" star Eva Longoria is developing a primetime NBC dating show, the New York Post revealed.

The actress' production company, UnbeliEVAble Entertainment, is working on the show, provisionally titled "All About Love."

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Singles on the show would be set up with good matches by multiple topflight matchmakers said to include Amber Kelleher, of Kelleher International, and Steve Ward, who appeared on VH1's "Tough Love."

Sources close to Longoria said the show goes into production next month, and NBC has ordered a full series.

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