On its 38th edition, the People’s Choice Awards tallied an impressive total of 230,000,000 votes giving fans the power to choose their favorites in television, music and Hollywood. 

While Latinos are certainly making waves in entertainment, those nominated like Enrique Iglesias, Pitbull, Eva Longoria, Fast Five actors Tego Calderón and Don Omar, Modern Family’s Sofia Vergara, and even pop sensation Selena Gomez were all M.I.A. at the award show. 

So who was there to somewhat represent? “Solo dos”…CSI’s Adam Rodriguez and Jersey Shore’s half Boricua Ronnie Ortiz-Magro walked the red-carpet.

Did they not know that Latinos do tune in into American pop-culture matters? Do they not realize that one in four teens in America is Hispanic? 

That Latinos are 80% more likely to go to the movies during opening weekend? That 62% of them are U.S. born, therefore bicultural and bilingual? That 47% of Los Angeles is Latino! And to top it all of, there was a Twitter explosion happening live during the show uniting a very unique Spanglish conversation. 

The voice of top Latino influencers like Lance Rios, founder of the largest and most popular Latino group in Facebook “Being Latino”, fashionista Mercedes Sanchez of BeChicMag, lifestyle editor Lizbeth Cardozo of LaCosmopolatina, celebrity insider Oscar Petit, among others, came together under the hash-tag #HBOatsLatinoVIP. 

Other Latino tags like #Belatino and #LATISM rode the conversation as well.  The content source came from live reporting being “tweet-casted” from the red carpet by me and the remote crew of Fox News Latino and XL Alliance.  

Tweet-reach reported that their collective buzz, sharing and re-tweeting of the hash-tag reached 117K people generating close to 900K impressions!

In a nut-shell, do not underestimate the power of the Latino voice when united. Whether in entertainment or even in business and politics, Latinos are listening and sharing perspectives critical to impact the opinion of America’s fastest growing market segment.

Thank you Fox News Latino, for giving us a voice and platform to continue to elevate the importance of our voice. Last night at the People’s Choice, tomorrow could be from the next debate, the white house, another major event and more.

Lili Gil is an award-winning business and Hispanic market expert, business and political media contributor. An award-winning professional and entrepreneur, Gil was recently selected by the World Economic Forum as one of only 190 Young Global Leaders identified across 65 countries for her leadership, community and business impact. You can follow Lili on twitter @liligil

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