For Mario Kreutzberger, the popular Don Francisco of Spanish-language television, to enter the Academy of Television Arts & Sciences Hall of Fame together with seven other pioneers of the small screen is a total "honor."

The Chilean-born host will also receive a tribute from Univision to celebrate his uninterrupted 50 years on the air in "Sabado Gigante" (Giant Saturday), the longest-running television show in the Americas.

"I feel very flattered - it's a great honor for me. I understand that the Hall of Fame is pretty important," Don Francisco told Efe in an interview.

Nonetheless, Kreutzberger said that when he received the news he felt duty-bound to keep it secret for a few days.

Due to his intense work schedule, he didn't know if he would be able to show up for the induction ceremony.

Don Francisco, who now lives in Miami, also spoke of the "secret" that kept him close to viewers' hearts for more than half a century, which was none other than his capacity for growth and adaptation.

"I began when TV was in black and white - now the media have gone through a spectacular change with digital tecnology, the Internet. Those of us who work in television can't stay behind, we have keep up to date and be like doctors who are continually learning new technologies and new medications," he said.