More than 20 performers from Cirque du Soleil's "OVO" show, which will begin its Mexico City run later this month, took to the streets of a neighborhood in the capital over the weekend and entertained drivers and pedestrians with dancing, juggling and acrobatics.

The street performances took place Sunday in Mexico City's downtown Condesa district, where drivers who stopped at red lights were surprised to witness an unprecedented spectacle.

We got the idea of changing the feeling of driving bored or of having a street clown as entertainment, going for a short street spectacle that offers all the magic of Cirque du Soleil

- Trident marketing manager Mauricio Ortiz

The performances were part of a marketing campaign for a chewing gum brand.

"We got the idea of changing the feeling of driving bored or of having a street clown as entertainment, going for a short street spectacle that offers all the magic of Cirque du Soleil," Trident marketing manager Mauricio Ortiz told Efe.

The free open-air performances by the Canadian circus will only take place in the Federal District, but Ortiz said similar events would be staged in the cities of Guadalajara and Monterrey, offering "other personalities and big surprises."

"OVO is a headlong rush into a colorful ecosystem teeming with life, where insects work, eat, crawl, flutter, play, fight and look for love in a non-stop riot of energy and movement. The insects' home is a world of biodiversity and beauty filled with noisy action and moments of quiet emotion," Cirque du Soleil says.

The show will begin its run in Mexico City's Santa Fe section on Oct. 30, with tickets priced between $58 and $249.

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