Supermodel Gisele Bündchen is in the hot seat after a steamy lingerie ad aired in Brazil, causing a frenzy with women-rights activists.

A Brazilian government agency says it wants a TV ad starring a lingerie-clad Gisele Bundchen to be taken off the air because it is sexist.

The Women's Rights Secretariat says in a Thursday statement that it has asked the National Advertising Council to suspend the advertisement. It says the ad reinforces stereotypes of women as sex objects.

Bundchen is seen clad in underwear telling an unseen husband that she crashed the car and exceeded her credit card limit.

The Brazilian lingerie maker “Hope” says it wanted to show that a "Brazilian woman's sensuality is her best protection when delivering bad news."

Based on reporting by the Associated Press

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