Puerto Rican record label White Lion, which launched the careers of such urban artists as Calle 13, Tego Calderon and Jowell & Randy, has gone online with an international talent hunt.

Company president Elias de Leon said that the purpose of the firm's Web site - www.whitelionhouse.com - is "to create an urban community" of singers, producers and songwriters from a number of countries.

De Leon, 42, acknowledge that the urban movement no longer belongs to Puerto Rico, the birthplace of reggaeton, but has had an international impact.

"At first they said I was crazy because of all the things I was thinking up and the artists that I signed," the entrepreneur said.

He said that the kind of singer, producer and songwriter he is looking for is one who "goes against the current" of all the other urban artists, as his proteges have done.

"They all have their own style and sound. The problem today is that the segment is full of copycats, and we don't want any more of those," he said.

De Leon became prominent after producing Daddy Yankee's 1995 debut album "No Mercy."

One year later he brought out the disc "White Lion - Rap Reggae All Stars" with the participation of some of the founders of the Latin urban category including the Maicol & Manuel duo, Pirin and the Mansion Crew and Chezina.