Singer Gerardo Ortiz, who calls his style "progressive" norteño, is a contender in 10 categories of the first annual Billboard Mexican Music Awards.

The nominations were announced Thursday on Telemundo television during a special edition of the network's morning show, "Levantate."

The award categories are derived from radio airplay and figures on sales of both discs and digital downloads, while the nominations reflect artists' performance on the Billboard charts between Aug. 28, 2010, and Aug. 11 of this year.

Ortiz and Larry Hernandez, nominated in nine categories, both sing "narco-corridos," ballads about the lives - and usually violent - deaths of drug traffickers.

Espinoza Paz, who also picked up nine nominations, favors romantic banda songs.

The award ceremony, presented by State Farm, is set for Los Angeles's Orpheum Theater and will be broadcast Oct. 27 on the Telemundo network.