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Joe Kutchera Archive

  • Farmworkers and Cell Phones

    Published January 25, 2013

    A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need?

  • A New Wave of Digital Entrepreneurs in Latin America

    Published August 27, 2012

    Can today’s Spanish-speaking, social media-oriented start-ups break into the big time alongside monopolies to further drive digital growth in Latin America?

  • Latino Websites Have Huge Sales Growth

    Published July 14, 2012

    We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish? 

  • How NOT to Manage Multi-Lingual Customers

    Published June 27, 2012

    Joe Kutchera shows how his experience with a discount Mexican airline highlights how not to manage both customer service and social media among an international, multi-lingual audience.

  • Read It: The Future of Books en Español

    Published May 17, 2012

    Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.

  • Latin America’s Start Ups Expand

    Published March 30, 2012

    Venture capitalists take note, Latin America’s Internet entrepreneurs are ramping up.

  • Immigrant Entrepreneur Turns Small Business Ideas into a Success

    Published February 29, 2012

    To make their businesses successful, Latino entrepreneurs in Southern California have been turning to Eduardo Figueroa, a consultant, author, and workshop leader.

  • How to “Friend” 100,000 Latinas on FB

    Published February 06, 2012

    With the explosion of social media, Vive Mejor, which means “Live Better” in English, distributes its content across the major social sites: Facebook, Twitter, and YouTube.