Joe Kutchera Archive
Published January 25, 2013
A lot of research shows that Latinos, both in the U.S. and in Latin America, over-index for using mobile devices. But are they finding the information and services that they need?
Published August 27, 2012
Can today’s Spanish-speaking, social media-oriented start-ups break into the big time alongside monopolies to further drive digital growth in Latin America?
Published July 14, 2012
We all know that U.S. websites offer some of the best content and functionality found online. What happens when one of these websites goes multi-lingual and is offered in Spanish?
Published June 27, 2012
Joe Kutchera shows how his experience with a discount Mexican airline highlights how not to manage both customer service and social media among an international, multi-lingual audience.
Published May 17, 2012
Spanish-preferring readers have trouble finding titles they want book stores. The digital sales platform offers readers a much greater selection on a global scale.
Published March 30, 2012
Venture capitalists take note, Latin America’s Internet entrepreneurs are ramping up.
Published February 29, 2012
To make their businesses successful, Latino entrepreneurs in Southern California have been turning to Eduardo Figueroa, a consultant, author, and workshop leader.
Published February 06, 2012
With the explosion of social media, Vive Mejor, which means “Live Better” in English, distributes its content across the major social sites: Facebook, Twitter, and YouTube.